Video Editor – Performance Ads (DTC)

We’re a group of DTC brands selling in the US — mostly Meta, with Google, TikTok and YouTube behind it. Q4 is our biggest quarter and we’re adding one editor who cuts ads that sell and already builds with AI video every day.

Here’s what good looks like. An editor who know what’s in the Meta ad library and on TikTok this week, not last quarter. You want the harder brief. A quiet role where nothing changes would bore you.

If that’s you, read on.

What you’ll do

• Turn briefs from the creative lead — an angle, a hook, a product, sometimes a reference ad — into finished ads.
• Hit a weekly target of new concepts and hook variations, agreed with you in week one. Concepts and variations count separately, so you’re never asked for 40 versions of one idea.
• Cut from real footage (creator UGC, product shots, gallery images) and, increasingly, from nothing — an AI presenter, a generated scene, a synthetic voice. If you only want to cut filmed footage, this isn’t the role.
• Watch spend, hook rate, CPA and ROAS on every ad you make, within days. Iterate on what spends, drop what dies.
• Work alongside our own creative-generation tool (in build — image now, video next) and tell the team what’s wrong with its output.

Who we’re looking for

• AI-first. You research what’s selling, write the prompts, direct the tools, and get an ad out of them that makes people buy — and you spot fake-looking output before anyone else does.
• Two or more of these in regular use, with an opinion on which wins for what: Veo 3, Kling 3, Seedance, Runway, Higgsfield, Nano Banana Pro, Midjourney, ElevenLabs.
• 2+ years cutting direct-response ads for Meta. We want links, not a CV.
• Premiere or DaVinci at speed; CapCut for trend formats.
• English that a US shopper reads as native — hooks, captions, and a script when the brief only gives you an angle.
• Based in the EU timezone, with 4+ hours a day overlapping UK time. Async the rest.

This isn’t for you if you’re strong on AI but have never cut a direct-response ad, or you’re a solid editor who’s only dabbled with AI. We need both.

What’s in it for you
Short loop — brief to live ad in days, and you see the result, so every week you know what worked. Full data access: your ads, your numbers, the same dashboard the media buyers use. One scorecard, updated every Monday, with bonus tiers tied to it, so you know what the bonus is for before you earn it. Tool subscriptions and generation credits for briefed work are covered — you don’t fund our ads. And the editor who learns the generation tool best runs video on it as it grows.